Back to Business
 By Victoria Collins

Cities and states are slowly relaxing their stay at home orders and allowing businesses to reopen. Many businesses owners are eager to reopen, but have many questions as they navigate this uncharted territory. How they best protect their employees, their customers and their business. Here are some tips to help you navigate the path ahead.

  1. Take care of your employees. We know this has been a stressful time for business owners but it has also been a stressful time for your employees. It is important to provide them with all the necessary healthy and safety supplies and give them clear information about new policies and procedures. It is also important to be patient while your employees adapt. Kindness goes a long way.
  2. Start slowly. Once your business is ready to open we recommend starting out slowly so your employees and customers can get used to the new policies and procedures. As people become more comfortable with how your business is operating then you can expand.
  3. Over communicate with your customers. Just like your employees, your customers are learning how to interact with your business’ new policies and procedures. Post  information on social media, share via email, add information to your website and post signs around your business. 
  4. Re-evaluate your efforts. This is a new work for everyone. It is ok if you don’t get it right when you first reopen. It is important to constantly re-evaluate your efforts and see what areas can be improved.
  5. Partner with other businesses. Do you offer something that could be packaged with another business? For example, if you sell desserts and have a food truck you could see if local restaurants would be willing to partner and let you sell your desserts to their customers. In turn, you would advertise and promote their business to your group of customers.

We know you, your employees and your customers are eager to get back to normal. We are too. We also know there is so much pent up anxiety and demand that it can have an accidental negative impact on your business. We hope these tips help you navigate this uncharted territory. Good luck!

Victoria is co-founder, chief disruptor and a resident craft beer fanatic. In Victoria’s 15+ years as a consumer-focused marketer, she has led the digital and mobile marketing efforts (and other cool stuff) for several top and emerging brands. She has leveraged the latest web, mobile and social technology to increase brand awareness, user acquisition, engagement, conversions, and revenue for a variety of B2C and B2B brands. In 2011, Victoria founded the start-up, Gravy Analytics, where she developed transformative proprietary mobile marketing technology that provides unprecedented real-world location intelligence to advertisers and brands.


Victoria is co-founder, chief disruptor and a resident craft beer fanatic. In Victoria’s 15+ years as a consumer-focused marketer, she has led the digital and mobile marketing efforts (and other cool stuff) for several top and emerging brands. She has leveraged the latest web, mobile and social technology to increase brand awareness, user acquisition, engagement, conversions, and revenue for a variety of B2C and B2B brands. In 2011, Victoria founded the start-up, Gravy Analytics, where she developed transformative proprietary mobile marketing technology that provides unprecedented real-world location intelligence to advertisers and brands.

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