You may feel like you have received an email in the past few weeks from every company you have ever given your email to, sharing how they are handling COVID-19. You are more likely to care about two sets of these emails – those that impact you personally (your gym is closed, changes in filling prescriptions, etc.) and stories how brands are helping to make a difference.

Feeling awkward about sending an email? Your instinct may be to simply not say anything, but your customers need to hear from you. People want to hear from companies they have a relationship with. Customers want to be engaged with a business that cares about its employees and represents values associated with kindness and caring and doing the right thing.

Take this opportunity to live up to your purpose. Communicate effectively and be authentic. Send a message sharing what your company stands for and how you are helping. It doesn’t have to be a huge donation or massive effort, it just has to be real.

Debbie is co-founder, chief of customer success at Buzzy Rocket and yellow lab lover. From LA to London, she is well known as an expert in creating that certain elusive magic that drives explosive growth at the intersection of companies, customers and mobile. She has proven strategic vision, and isn’t afraid to get in the trenches. In fact, she’s been doing this at companies big and small for 25+ years. Her background includes executive level positions at both public companies and startups where she has proven over and over again that her passion, drive and results oriented perspective get it done. She is tenacious, loves the game changer and loves to win.

Debbie is co-founder, chief of customer success at Buzzy Rocket and yellow lab lover. From LA to London, she is well known as an expert in creating that certain elusive magic that drives explosive growth at the intersection of companies, customers and mobile. She has proven strategic vision, and isn’t afraid to get in the trenches. In fact, she’s been doing this at companies big and small for 25+ years. Her background includes executive level positions at both public companies and startups where she has proven over and over again that her passion, drive and results oriented perspective get it done. She is tenacious, loves the game changer and loves to win.