Founder Spotlight

Naomi Shah of Meet Cute  

Want to know what it is really like to start a company? In our Founder Spotlight series we have candid conversations with real founders about the good, bad and ugly of getting your hands dirty and building a business.

Meet Naomi Shah of Meet Cute. Meet Cute is a modern media company and maker of original audio rom-coms that inspire the full spectrum of love and redefine the genre one story at a time. We had the opportunity to speak with their founder, Naomi Shah, to learn more about her past life on the trading floor, how negativity fueled her startup idea and why she makes her bed every morning. Listen to Meet Cute’s original rom-com episodes and explore what other fun things their team is doing.

What’s your story? How did you get here?

I was born and raised in Portland, Oregon. My parents owned a company together. I always understood what it meant to be committed to your work in a way that was bigger than just a nine to five job. They showed me from an early age that there was something special about running your own business, and feeling ownership over the way your work impacts other people.

What problem are you trying to solve?

There is a lot of negativity in the world today. We are coming out of a global pandemic, mass shootings fill the news, and the recession is leaving people anxious with an uncertain future. Our audience is looking for an escape through storytelling, whether that’s their favorite show, movie, book, or podcast. Storytelling has the ability to connect everyone. Rom-coms, specifically, are a special kind of storytelling. Growing up, I always watched rom-coms with my dad at the end of the week. It was our way of decompressing since they are total comfort-watching. As much as I love the genre, I wasn’t really seeing a lot of diverse experiences and people looking back at me on screen. Romance and rom-coms are far from dead. We are trying to bring audiences everywhere positive entertainment in a bleak world, and do it in a way they can relate to by revamping the genre and reimagining it with modern characters and situations.

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Binge Meet Cute’s rom-coms on Apple Podcasts, Spotify, or wherever you get your podcasts. and be sure to follow them on Instagram and TikTok

What keeps you up at night?

The root of all things that keeps me up at night is simply “How can we do better?” That includes questions like: How can we create a rom-com that no one has ever seen before? How could we have structured that campaign to have performed better? How can I better tailor my pitch when going into the next partner meeting? How can we become the next big hit rom-com on Netflix? How could I have better guided my team through that issue? Naturally, I’m a competitive person – which I would argue is a trait amongst all founders. The desire to get better for myself, for my team, and the company is always at the forefront of my mind.

What is your favorite beverage?

I love a good coffee, especially a hot oat milk latte. My colleagues tease me that I have more of an obsession with oat milk rather than coffee. Califia Oat Barista Blend is my go to.

Are you a risk-taker and/or how did you learn to embrace risk-taking?

Yes, my first job out of school on the trading floor involved taking a lot of risk every day, and being comfortable making decisions with limited sets of data. Same with working at Union Square Ventures, in a very different way, when investing in early stage companies. However, personally, my biggest career risk was jumping into founding Meet Cute. What helped me take that leap into founding was knowing I had an amazing network of mentors, family, friends and investors supporting me along.

Have you had to pivot since your initial idea/product/solution?

We haven’t made a big pivot to our business model, but we’ve made a series of changes to continuously adapt to changing times and audience needs. For example, when Meet Cute started, we were creating hundreds of 15 minute audio rom-com stories. Today, we’ve shifted to creating one featured series each month consisting of six, 15-minute episodes, coupled with original social video as well. Our current release cadence allows our audience to develop a closer relationship with the characters and stories, while still maintaining consistency . We also “pivoted” to being a completely remote company when the pandemic started. The key to navigating change is listening to your customers and employees, understanding their wants and needs, and shifting your product to give them the best experience.

What is something that fits into the “If I knew then what I know now” category?

Embrace failure and change because without it there is no way to improve yourself and your product. It took us a few tries to figure out what the perfect format for our stories and release cadence, but we now know what works and why. If we hadn’t tested out all these formats, then we wouldn’t know our audience’s behaviors nor would we have been able to grow our product and grow as a team. Every step is important learning.

How Canadian Gambling Regulations Shape Keno Availability, Casimatic Explains

Canada’s approach to gambling has never followed a single, unified path. Instead, the country operates under a patchwork of provincial and territorial frameworks, each with its own rules, licensing structures, and permitted game types. This decentralized model has profound consequences for how games like Keno are offered, regulated, and accessed by Canadian players. Keno, a lottery-style game with roots stretching back to ancient China and formalized in North American casinos through the mid-twentieth century, sits in a peculiar regulatory space in Canada — neither purely a lottery nor a traditional casino table game, which means its legal treatment varies significantly depending on where a player happens to live.

The Provincial Framework and Its Direct Impact on Keno

Canada’s Constitution Act of 1867 did not explicitly address gambling, but amendments and judicial interpretations over the following century gradually shifted meaningful authority to the provinces. The Criminal Code of Canada, specifically Part VII (Sections 201–210 as they relate to gaming), was amended in 1969 and again in 1985 to grant provinces the exclusive right to conduct and manage lottery schemes, which in Canadian law is a broad category that encompasses far more than just traditional number draws. Keno, because it uses random number selection and ticket-based wagering, is classified as a lottery scheme under this framework in most provinces.

This classification means that only provincially authorized operators — typically Crown corporations or their licensed partners — can legally offer Keno to residents. In British Columbia, the British Columbia Lottery Corporation (BCLC) has offered Keno since the early 2000s, both in retail locations and through its PlayNow digital platform. Ontario’s OLG (Ontario Lottery and Gaming Corporation) similarly provides Keno through physical retailers and its iGaming platform, which was substantially restructured in April 2022 when Ontario launched its regulated private iGaming market through iGaming Ontario. That 2022 launch was a landmark moment: it made Ontario the first Canadian province to allow private operators to legally offer online casino games and sports betting to residents, though Keno specifically remained under OLG’s purview as a lottery product.

Quebec operates through Loto-Québec, which has offered Keno-style games for decades and manages an online platform called Espace-jeux. Alberta’s AGLC (Alberta Gaming, Liquor and Cannabis) similarly controls Keno availability in that province. What this means practically is that a player in Manitoba and a player in Nova Scotia may encounter entirely different Keno variants, different draw frequencies, different maximum prize structures, and different access points — all while technically living under the same federal Criminal Code provisions.

How Regulatory Differences Affect Game Mechanics and Availability

The variation in provincial rules doesn’t just affect who can offer Keno — it shapes the game itself. Draw frequency is one of the most visible differences. In British Columbia, BCLC’s Keno draws occur every three and a half minutes, making it a near-continuous game available throughout the day. In contrast, some smaller provinces offer Keno draws only a few times per day, or tie Keno to specific retail hours. These mechanical differences emerge from each province’s individual decisions about responsible gambling thresholds, revenue targets, and player demand modeling.

Maximum prize caps also diverge sharply. OLG’s Keno offers a top prize of $250,000 for matching all ten numbers on a ten-spot ticket, while BCLC’s version has different prize tables calibrated to its player base and draw frequency. These aren’t arbitrary choices — they reflect actuarial decisions made within each province’s regulatory approval process, often involving the provincial gaming authority, an independent audit body, and sometimes public consultation.

Analysts and gaming researchers who want to understand how these structural differences play out in practice often turn to platforms that aggregate and explain provincial gaming options. Casimatic, for instance, has documented how provincial licensing conditions translate into tangible differences in game availability across Canada. For players trying to understand what’s legally accessible in their region, resources like these can clarify which platforms operate under provincial authorization and which fall into grey market territory. If you’re comparing available Keno formats by province, you can check it out through Casimatic’s provincial breakdown, which maps operator licensing status against specific game types including Keno variants.

The grey market question is significant. Because federal law permits provinces to manage lottery schemes but doesn’t explicitly prohibit residents from accessing offshore sites, many Canadians have historically used international online casinos that offer Keno. These offshore platforms are not licensed by any Canadian province, meaning players using them have no recourse through Canadian consumer protection frameworks and operators pay no Canadian taxes. The 2022 Ontario iGaming launch was partly a policy response to this dynamic — by creating a competitive, licensed private market, Ontario aimed to recapture players who had been using unregulated offshore sites.

Responsible Gambling Requirements and Their Structural Role

One dimension of Canadian Keno regulation that often receives less attention than licensing or prize structures is the responsible gambling infrastructure that provincial operators are required to maintain. Every provincially authorized Keno operator must comply with provincial responsible gambling standards, which in most cases are tied to the Responsible Gambling Council’s RG Check accreditation program or equivalent provincial frameworks. These requirements include mandatory self-exclusion tools, deposit limits, session time reminders, and staff training protocols at retail locations.

The 2012 introduction of PlaySmart in Ontario and similar programs in other provinces marked a shift toward embedding responsible gambling messaging directly into game interfaces rather than treating it as a separate public health campaign. For digital Keno specifically, OLG’s iGaming platform and BCLC’s PlayNow both incorporate real-time responsible gambling prompts that can interrupt a session based on player behavior patterns — a feature that offshore, unlicensed Keno providers are not required to offer.

These requirements have a direct effect on game design. Keno’s near-continuous draw format in some provinces creates a higher-frequency gambling experience than a weekly lottery, which means responsible gambling obligations are more stringent. Provincial gaming authorities have in several cases required operators to introduce cooling-off periods between sessions for digital Keno, or to limit the number of consecutive draws a player can wager on without an account-level review. These are not features that emerged from market demand — they were mandated through regulatory negotiation, and they fundamentally alter how the game is experienced compared to an unregulated offshore equivalent.

Casimatic has noted in its coverage of Canadian gaming regulation that these responsible gambling requirements are one of the primary structural differences between provincially licensed Keno and offshore alternatives, beyond just the legal status question. Players who understand this distinction are better equipped to evaluate their options with full information about what protections apply and what doesn’t.

The Future of Keno Regulation in Canada

The regulatory landscape for Keno in Canada is not static. Ontario’s 2022 iGaming framework created pressure on other provinces to evaluate their own approaches to online gambling. British Columbia announced plans to expand its regulated online market, and Alberta has been studying private licensing models since at least 2021. If more provinces follow Ontario’s path and open their markets to private operators, the question of whether Keno remains exclusively a Crown lottery product or becomes available through licensed private casinos will need to be answered explicitly in each jurisdiction’s enabling legislation.

There is also a federal dimension worth watching. The Criminal Code amendments that would be required to allow single-event sports betting — which became law in August 2021 through Bill C-218 — demonstrated that Parliament is willing to revisit the federal gambling framework when provincial and industry pressure aligns. A similar process could theoretically clarify the status of online Keno offered by private operators, though no such legislation is currently in progress.

Technology is adding another layer of complexity. Live dealer Keno, in which a human host draws numbers in real time via video stream, has become popular on offshore platforms and raises questions about whether it constitutes a lottery scheme or a casino game under Canadian law — a distinction with significant regulatory consequences. Provincial gaming authorities have not issued uniform guidance on this question, and the legal analysis likely differs from province to province based on how each jurisdiction’s gaming legislation defines the relevant categories.

Understanding how Canadian gambling regulations shape Keno availability requires looking beyond the simple question of legality and engaging with the full architecture of provincial authority, game classification rules, responsible gambling obligations, and evolving technology. For Canadian players, this regulatory complexity is not abstract — it determines which platforms they can legally use, what protections apply to their play, and what version of Keno they actually have access to depending on their province of residence. As more provinces consider expanding their regulated online markets, the Keno landscape will continue to shift, making ongoing regulatory literacy an important part of informed participation in Canadian gaming.

What are your passions/interests outside work?

On weekends, I’m usually out with friends, exploring a different neighborhood or restaurant, skiing (in the winter) or playing pickleball (in the summer). During the week, I find that what helps rejuvenate me and bring structure to my day is maintaining a healthy routine: including making my bed in the morning, enjoying a cup of coffee, and going on a walk after work to bookend my day.

Do you have any pets?

I don’t currently, but I’m definitely a dog person. I get my fill by being around all my friends’ dogs.

What is one thing people don’t know/misconception of being a founder?

I think a common misconception today is that founders have glamorous jobs. And while a big part of the job is being the public face of the company, a lot of the role entails doing behind-the-scenes work to enable other people to do their jobs better.

What advice would you give someone starting their own business?

The advice I would give to any looking to start their own business is to have conviction and trust your gut. It just may not happen overnight. So have patience, and stay focused and disciplined. There will be so many decisions along the way you never thought you’d have to consider, but approaching each decision point with perseverance and consistently showing up makes all the difference. Building a company from the ground up takes a lot of vulnerability, but I think the world needs more of that.

The Founder Spotlight Series focuses on the entrepreneurial journey. At Buzzy Rocket we are passionate about helping entrepreneurs share their vision. Interested in participating in the Founder Spotlight Series? Contact the Buzzy Rocket team.

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