Should You Outsource Your Marketing?
 By Debbie Cline, Co-Founder

One of the best ways to have a successful startup is not to do all of it on your own. It may seem obvious, but in order for a business to succeed they need to attract customers. We have unfortunately seen companies put all their energy into creating amazing, much needed products and solutions that never make it because the message didn’t make it to the market. Why not? There was not a clear focus on marketing. 

So how do you not make this same mistake?

Consider outsourcing marketing. Marketing is changing and becoming more complex all the time and it’s harder than ever to market your business effectively and be heard through all the noise. With budgets small and competition high, outsourced marketing experts will help you target the right people and attract paying customers. 

Top 5 Reasons for Outsourcing Marketing 

1. New Ideas and Fresh Perspectives

Outside perspectives open your eyes to what you may be missing. Outside marketing experts also keep up with existing and prepare for future trends, helping you stay on top of things to reach your business goals.

2. Flexibility, Scalability and Speed

With the ability to scale up or scale down, outsourcing gives you flexible bandwidth. It can also get your marketing efforts going full-speed right away, rather than if you were trying to do marketing on your own.

3. True Experts with Wide Range of Expertise

Agencies are made up of teams of industry experts, so your money goes further than if you hired one or two internal employees. When you work with a team that lives and works in the trenches you can be confident that they know what they’re doing, and how they should do it.

4. Focus and Bandwidth

Focus is a critical factor when it comes to deciding the success of a startup business. Outsourcing marketing helps you focus on your core business activities, and can significantly increase productivity and competitiveness.

5. Cost Effective 

In many cases, outsourcing will give you access to an entire marketing team for a monthly fee that is less than the cost of hiring one employee. Additionally, one team member or a small internal team is going to have limitations, whether it be time or skillset.

Startups need fast growth and solid customer acquisition to stay in the game. Outsourcing marketing is the best way for startups to build brand recognition, reach their target audience, and generate the buzz needed to drive growth. Outsourcing to a trusted, professional marketing firm will help you get a head start on your marketing, make the most of your campaigns, and help you more effectively grow your business.

At Buzzy Rocket we're passionate about supporting startups. Whether you are a client or not, we want to support your vision and your growth. We know first hand how exciting, difficult, fun, and lonely it can be to bring your vision to life. Contact us for more information about how we can support your startup and/or if you want to be considered for the Founder Spotlight Series.

Debbie is co-founder, chief of customer success at Buzzy Rocket and yellow lab lover. From LA to London, she is well known as an expert in creating that certain elusive magic that drives explosive growth at the intersection of companies, customers and mobile. She has proven strategic vision, and isn’t afraid to get in the trenches. In fact, she’s been doing this at companies big and small for 25+ years. Her background includes executive level positions at both public companies and startups where she has proven over and over again that her passion, drive and results oriented perspective get it done. She is tenacious, loves the game changer and loves to win.

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