Welcome to the Hive

Here you’ll find helpful insights, useful information and some other random stuff shared by our team. Make yourself at home.

Customer Segmentation

Customer Segmentation

I have lots of groups of people in my life that I connect with often. Local friends, school friends across the country, family, colleagues, customers and others. Although I tend to wear my heart on my sleeve and am the same core person across each group, I connect with and speak to them differently.

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Don’t Be Tone Deaf

Don’t Be Tone Deaf

Over the past year I have had many conversations with people asking what is the right way to  market during this uncertain time. There is no right answer, but the biggest wrong answer is to be tone deaf in your marketing communications. 

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Who Do You Recommend?

Who Do You Recommend?

The greatest form of flattery is a referral. Buzzy Rocket has been a 100% referral business since we were founded in 2011. Referrals help you attract and acquire customers who are more loyal and profitable. Referral sales require almost no financial investment, but they bring in very valuable warm leads. 

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What’s in the Box?

What’s in the Box?

I love to receive presents, but I love to give them just as much. Presents can make us feel special and appreciated. Most of us know that gifting in the business world is different and can be trickier than buying gifts for our families and friends. With a little time, guidance and personalization, you can find the perfect client gifts and realize the benefits of a closer relationship.

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Communication is Key

Communication is Key

Our clients know that we are a small boutique firm. It’s one of the reasons that they choose us – because we do the work ourselves. This is also often the same case in startups. With limited resources, and often working in a fast paced agile environment, communication is key. Here are some communication tips that work for us.

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Should You Outsource Your Marketing?

Should You Outsource Your Marketing?

One of the best ways to have a successful startup is not to do all of it on your own. It may seem obvious, but in order for a business to succeed they need to attract customers. We have unfortunately seen companies put all their energy into creating amazing, much needed products and solutions that never make it because the message didn’t make it to the market. Why not? There was not a clear focus on marketing. So how do you not make this same mistake?

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Father Knows Best

Father Knows Best

Has your father ever given you advice that has stuck with you? Maybe it seemed cliche at the time but you kept it in the back of your head over the years?

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Back to Business

Back to Business

Cities and states are slowly relaxing their stay at home orders and allowing businesses to reopen. Many businesses owners are eager to reopen, but have many questions as they navigate this uncharted territory. How they best protect their employees, their customers and their business. Here are some tips to help you navigate the path ahead.

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Going Dark

Going Dark

Most people know that when you follow a company on social media that you may see ads from that company. Do you ever wonder how you are getting ads from companies that you don’t follow?

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Summer Lovin’ for Startups

Summer Lovin’ for Startups

It is hard to believe it is almost Memorial Day, the unofficial start to summer. But, unlike past summers, over half of the United States is still under stay at home orders due to COVID-19. So what does that mean for your marketing approach over the next few months?

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