Welcome to the Hive
Here you’ll find helpful insights, useful information and some other random stuff shared by our team. Make yourself at home.
Have you ever had the feeling that you haven’t earned your success, you simply got lucky, and you’re a fraud or imposter around people who actually earned it and know what they’re doing? If so, you have experienced Impostor Syndrome.
All you need to do is start! Startups are popping up all over and are creating businesses in every possible area. Companies are focusing on everything from tech to PR, food to cyber, and real estate to social media. One thing in common is that strong marketing is critical for all startups. We break it down for you and share our top 5 marketing tips for new startups.
It’s the day after the big charity event and you are high fiving yourself. Attendance was great, money was raised and everyone had a great time. Congrats may be in order, but if you haven’t prepped correctly and completed follow up you’ll miss the mark.
You’ve scored big, blown out the metrics and are are high-fiving your team. Marketing has overachieved. You’ve delivered leads, published and posted great content on time and hosted a standing room only event. You’re sure that the company will blow it out this quarter thanks to the efforts of your team. Nothing feels better than looking at the numbers and thinking that you’re crushing it.
This makes it all the more confusing when you go to the management meeting and find out that everyone else thinks that you’re a loser. How is this possible?
Anyone that has had dinner at my house knows that we play “Pit and Peak.” This is our way of starting the conversation about the high and low points of everyone’s day. In business, I also believe in the Pit and Peak. The goal is to fill in the Pits and build them into Peaks while making the Peaks even higher.
There had always been a small number of black auto racers in the twentieth century who drove mostly for themselves. In 1972, Leonard Miller organized a team named the Black American Racers. Their passion for fast cars propelled their progression from hot rods to race cars on road courses.
Lenny is a Boeing 787 Dreamliner Captain, former auto racing team owner, classic car owner and enthusiast, and documentary film producer. His auto racing team, Miller Racing Group, was the first team owned by African Americans to win a track championship in NASCAR history.
Kelly is a strategic leader in defining the future of retail She has extensive expertise and experience in building direct to consumer eCommerce business models, digital marketing and driving online and offline conversion.
Carolyn has spent over 20 years in the digital, mobile, and technology industries as an entrepreneur and sales leader. As CEO and President of LiveSafe, Carolyn is responsible for guiding the strategic direction of the mobile safety and communications company while aligning resources to rapidly expand into the commercial and university markets.
Doug is one of the most awkward guys we know. In 2009, he started the website Awkward Family Photos with high school friend, Mike Bender. Today, the two-time Webby Award-winning blog receives millions of monthly visitors and submissions from around the world. The brand has grown to include two NY Times Bestselling books, greeting cards, calendars, a board game, and a traveling museum exhibition.
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