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Welcome to the Hive

Here you’ll find helpful insights, useful information and some other random stuff shared by our team. Make yourself at home.

Founder Spotlight: Honeyfund

Founder Spotlight: Honeyfund

Meet Sara Margulis of Honeyfund. Honeyfund is a wedding gift registry that helps couples receive the gift of funds for wedding, honeymoon and beyond from their friends and family. We had the opportunity to speak with their Honeyfund co-founder Sara Margulis to learn more…

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Who Do You Recommend?

Who Do You Recommend?

The greatest form of flattery is a referral. Buzzy Rocket has been a 100% referral business since we were founded in 2011. Referrals help you attract and acquire customers who are more loyal and profitable. Referral sales require almost no financial investment, but they bring in very valuable warm leads. 

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Founder Spotlight: PieceKeeper

Founder Spotlight: PieceKeeper

Meet PieceKeeper. PieceKeeper is a software platform that gives your sales reps and partners the empowerment of personalization in their sales collateral while you maintain complete control over messaging and design. We had the opportunity to speak with their Founder, Chad Waite.

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Ten Tips for Google AdWords

Ten Tips for Google AdWords

Did you know that more than 50 percent of people can’t differentiate between a paid ad and an organic result (not paid for) when they view search results on Google? What does this mean? That half of all people assume that you are at the top simply because you are the best.

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Founder Spotlight: LinkUnite

Founder Spotlight: LinkUnite

Meet LinkUnite. LinkUnite is an invite-only women’s retreat and digital marketing forum that connects women leaders in executive roles to ignite impact-driven camaraderie and forge empowering connections within the industry. We had the opportunity to speak with their Founder/CEO, Amanda Farris and their President/CSO, Sara Malo.

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Should You Outsource Your Marketing?

Should You Outsource Your Marketing?

One of the best ways to have a successful startup is not to do all of it on your own. It may seem obvious, but in order for a business to succeed they need to attract customers. We have unfortunately seen companies put all their energy into creating amazing, much needed products and solutions that never make it because the message didn’t make it to the market. Why not? There was not a clear focus on marketing. So how do you not make this same mistake?

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Shoemaker’s Children

Shoemaker’s Children

Are you one of the shoemaker’s children? In the old tale, it’s the cobbler’s kids who lack decent footwear. I’ll admit that when it comes to marketing, sometimes I think we’re barefoot.

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Customer Segmentation

Customer Segmentation

I have lots of groups of people in my life that I connect with often. Local friends, school friends across the country, family, colleagues, customers and others. Although I tend to wear my heart on my sleeve and am the same core person across each group, I connect with and speak to them differently.

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Don’t Be Tone Deaf

Don’t Be Tone Deaf

Over the past year I have had many conversations with people asking what is the right way to  market during this uncertain time. There is no right answer, but the biggest wrong answer is to be tone deaf in your marketing communications. 

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What’s in the Box?

What’s in the Box?

I love to receive presents, but I love to give them just as much. Presents can make us feel special and appreciated. Most of us know that gifting in the business world is different and can be trickier than buying gifts for our families and friends. With a little time, guidance and personalization, you can find the perfect client gifts and realize the benefits of a closer relationship.

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