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Welcome to the Hive

Here you’ll find helpful insights, useful information and some other random stuff shared by our team. Make yourself at home.

Top 5 Marketing Tips for New Startups

Top 5 Marketing Tips for New Startups

All you need to do is start! Startups are popping up all over and are creating businesses in every possible area. Companies are focusing on everything from tech to PR, food to cyber, and real estate to social media. One thing in common is that strong marketing is critical for all startups. We break it down for you and share our top 5 marketing tips for new startups.

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Founder Spotlight: Meet Cute

Founder Spotlight: Meet Cute

Meet Naomi Shah of Meet Cute. Meet Cute is a modern media company and maker of original audio rom-coms that inspire the full spectrum of love and redefine the genre one story at a time. We had the opportunity to speak with their founder, Namoi Shah, to learn more about her past life on the trading floor, how negativity fueled her startup idea and why she makes her bed every morning. Listen to Meet Cute’s original rom-com episodes and explore what other fun things their team is doing.

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Communication is Key

Communication is Key

Our clients know that we are a small boutique firm. It’s one of the reasons that they choose us – because we do the work ourselves. This is also often the same case in startups. With limited resources, and often working in a fast paced agile environment, communication is key. Here are some communication tips that work for us.

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Founder Spotlight: Key Internet Marketing

Founder Spotlight: Key Internet Marketing

Meet Kim Rowley of Key Internet Marketing. Key Internet Marketing, Inc. is more than just another marketing agency. We had the opportunity to speak with their founder, Kim Rowley to learn more about her journey, passion and how it is to balance multiple endeavors. Learn more about what she is up to at Key Internet Marketing (acronym KIM).

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Customer Segmentation

Customer Segmentation

I have lots of groups of people in my life that I connect with often. Local friends, school friends across the country, family, colleagues, customers and others. Although I tend to wear my heart on my sleeve and am the same core person across each group, I connect with and speak to them differently.

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Founder Spotlight: YourHealth

Founder Spotlight: YourHealth

Meet Jennifer Devening of YourHealth. YourHealth makes it easy to manage, summarize and share healthcare information and personal directives in an emergency. Your information is accessible 24/7 as an Emergency Care Card that is available digitally on a mobile app, desktop, with personalized QR codes or on a printed card. We had the opportunity to speak with their founder Jennifer Devening to learn more…

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Marketing in a Recession

Marketing in a Recession

We’ve had a few questions recently about cutting marketing budget in advance of a projected recession. Ideally you want to market through a recession, versus turning the spigot on and off based on market conditions.

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Founder Spotlight: Honeyfund

Founder Spotlight: Honeyfund

Meet Sara Margulis of Honeyfund. Honeyfund is a wedding gift registry that helps couples receive the gift of funds for wedding, honeymoon and beyond from their friends and family. We had the opportunity to speak with their Honeyfund co-founder Sara Margulis to learn more…

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Who Do You Recommend?

Who Do You Recommend?

The greatest form of flattery is a referral. Buzzy Rocket has been a 100% referral business since we were founded in 2011. Referrals help you attract and acquire customers who are more loyal and profitable. Referral sales require almost no financial investment, but they bring in very valuable warm leads. 

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Founder Spotlight: PieceKeeper

Founder Spotlight: PieceKeeper

Meet PieceKeeper. PieceKeeper is a software platform that gives your sales reps and partners the empowerment of personalization in their sales collateral while you maintain complete control over messaging and design. We had the opportunity to speak with their Founder, Chad Waite.

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