Welcome to the Hive
Here you’ll find helpful insights, useful information and some other random stuff shared by our team. Make yourself at home.
Ten Tips for Google AdWords
Did you know that more than 50 percent of people can’t differentiate between a paid ad and an organic result (not paid for) when they view search results on Google? What does this mean? That half of all people assume that you are at the top simply because you are the best.
Founder Spotlight: LinkUnite
Meet LinkUnite. LinkUnite is an invite-only women’s retreat and digital marketing forum that connects women leaders in executive roles to ignite impact-driven camaraderie and forge empowering connections within the industry. We had the opportunity to speak with their Founder/CEO, Amanda Farris and their President/CSO, Sara Malo.
Should You Outsource Your Marketing?
One of the best ways to have a successful startup is not to do all of it on your own. It may seem obvious, but in order for a business to succeed they need to attract customers. We have unfortunately seen companies put all their energy into creating amazing, much needed products and solutions that never make it because the message didn’t make it to the market. Why not? There was not a clear focus on marketing. So how do you not make this same mistake?
Shoemaker’s Children
Are you one of the shoemaker’s children? In the old tale, it’s the cobbler’s kids who lack decent footwear. I’ll admit that when it comes to marketing, sometimes I think we’re barefoot.
Don’t Be Tone Deaf
Over the past year I have had many conversations with people asking what is the right way to market during this uncertain time. There is no right answer, but the biggest wrong answer is to be tone deaf in your marketing communications.
What’s in the Box?
I love to receive presents, but I love to give them just as much. Presents can make us feel special and appreciated. Most of us know that gifting in the business world is different and can be trickier than buying gifts for our families and friends. With a little time, guidance and personalization, you can find the perfect client gifts and realize the benefits of a closer relationship.
Father Knows Best
Has your father ever given you advice that has stuck with you? Maybe it seemed cliche at the time but you kept it in the back of your head over the years?
Back to Business
Cities and states are slowly relaxing their stay at home orders and allowing businesses to reopen. Many businesses owners are eager to reopen, but have many questions as they navigate this uncharted territory. How they best protect their employees, their customers and their business. Here are some tips to help you navigate the path ahead.
Going Dark
Most people know that when you follow a company on social media that you may see ads from that company. Do you ever wonder how you are getting ads from companies that you don’t follow?
Summer Lovin’ for Startups
It is hard to believe it is almost Memorial Day, the unofficial start to summer. But, unlike past summers, over half of the United States is still under stay at home orders due to COVID-19. So what does that mean for your marketing approach over the next few months?
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