Have you ever had the feeling that you haven’t earned your success, you simply got lucky, and you’re a fraud or imposter around people who actually earned it and know what they’re doing? If so, you have experienced Impostor Syndrome.

Meet Irene Waldridge of Eva Medtec. Eva Medtec started with a clear mission: to develop unique, effective, and accessible medical devices that lessened dependency on expensive and inconvenient therapies, drugs, and medical treatments. We had the opportunity to speak with their founder, Irene, to learn more about…

Our clients know that we are a small boutique firm. It’s one of the reasons that they choose us – because we do the work ourselves. This is also often the same case in startups. With limited resources, and often working in a fast paced agile environment, communication is key. Here are some communication tips that work for us.

Meet Yoni Mazor of GETIDA. GETIDA is a world-class industry leader in Amazon FBA Auditing and Reimbursements. Their auditing technology puts a great focus on discovering and resolving logistical and financial discrepancies in a relentless effort to reconcile every single transaction. We had the opportunity to speak with their Co-Founder, Yoni, to learn more…

Would you rather market to 500 people, only 3 of which have the problem that you solve for, or market to 50 that are in your sweet spot? Your target market is a fundamental pillar of your startup strategy. If you don’t understand your target market, both what types of businesses have the problem you solve for and who in the organization owns the problem, your message will be too broad to resonate…

Meet Tish Scolnik of GRIT. GRIT is an engineer-founded, mission driven company that believes everyone deserves access to adventure. We had the opportunity to speak with their founder, Tish Scolnik, to learn more about her journey, her love of Arnold Palmers, and how a wheelchair design class for developing countries would change her path.

One of the biggest factors that will change the direction of a startup is market feedback. The market is the only true validator of any great idea. Even with investors throwing cash at you, all that means is that you’ve developed a convincing sales pitch.

Meet Edward Likovich of Nymbl Science. Nymbl Science was founded on the idea that balance training is the key to preventing falls for a large portion of our population. We had the opportunity to speak with their founder, Edward Likovich, to learn more about his journey, rapid growth, and balancing it all while raising four daughters.

Meet Billie Whitehouse of Wearable X. Wearable X is a fashion tech company that brings together design and technology to create a better quality of life. We had the opportunity to speak with their founder, Billie Whitehouse, to learn more about her journey, the viral magic of vibrating knickers, her fear of sharing and her new love of kite surfing.