Welcome to the Hive

Here you’ll find helpful insights, useful information and some other random stuff shared by our team. Make yourself at home.

Founder Spotlight: TRAKID

Founder Spotlight: TRAKID

Meet Brandon Kashani of TRAKID. With TRAKID, kids become heroic explorers on a family-friendly interactive expedition through zoos and amusement parks. We had the opportunity to speak with their founder, Brandon, to learn more about his journey growing up abroad, life as a professional skydiver, and his secret love of hot chocolate.

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Are You Suffering From Impostor Syndrome?

Are You Suffering From Impostor Syndrome?

Have you ever had the feeling that you haven’t earned your success, you simply got lucky, and you’re a fraud or imposter around people who actually earned it and know what they’re doing? If so, you have experienced Impostor Syndrome.

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Founder Spotlight: Eva Medtec

Founder Spotlight: Eva Medtec

Meet Irene Waldridge of Eva Medtec. Eva Medtec started with a clear mission: to develop unique, effective, and accessible medical devices that lessened dependency on expensive and inconvenient therapies, drugs, and medical treatments. We had the opportunity to speak with their founder, Irene, to learn more about…

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Communication is Key

Communication is Key

Our clients know that we are a small boutique firm. It’s one of the reasons that they choose us – because we do the work ourselves. This is also often the same case in startups. With limited resources, and often working in a fast paced agile environment, communication is key. Here are some communication tips that work for us.

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Founder Spotlight: GETIDA

Founder Spotlight: GETIDA

Meet Yoni Mazor of GETIDA. GETIDA is a world-class industry leader in Amazon FBA Auditing and Reimbursements. Their auditing technology puts a great focus on discovering and resolving logistical and financial discrepancies in a relentless effort to reconcile every single transaction. We had the opportunity to speak with their Co-Founder, Yoni, to learn more…

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Why You Should Define Your Target Market

Why You Should Define Your Target Market

Would you rather market to 500 people, only 3 of which have the problem that you solve for, or market to 50 that are in your sweet spot? Your target market is a fundamental pillar of your startup strategy. If you don’t understand your target market, both what types of businesses have the problem you solve for and who in the organization owns the problem, your message will be too broad to resonate…

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Founder Spotlight: GRIT

Founder Spotlight: GRIT

Meet Tish Scolnik of GRIT. GRIT is an engineer-founded, mission driven company that believes everyone deserves access to adventure. We had the opportunity to speak with their founder, Tish Scolnik, to learn more about her journey, her love of Arnold Palmers, and how a wheelchair design class for developing countries would change her path.

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Market Feedback

Market Feedback

One of the biggest factors that will change the direction of a startup is market feedback. The market is the only true validator of any great idea. Even with investors throwing cash at you, all that means is that you’ve developed a convincing sales pitch.

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Founder Spotlight: Nymbl Science

Founder Spotlight: Nymbl Science

Meet Edward Likovich of Nymbl Science. Nymbl Science was founded on the idea that balance training is the key to preventing falls for a large portion of our population. We had the opportunity to speak with their founder, Edward Likovich, to learn more about his journey, rapid growth, and balancing it all while raising four daughters.

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Shoemaker’s Children

Shoemaker’s Children

Are you one of the shoemaker’s children? In the old tale, it’s the cobbler’s kids who lack decent footwear. I’ll admit that when it comes to marketing, sometimes I think we’re barefoot.

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