Top 5 Marketing Tips for New Startups
By Victoria Collins
Understand your target market. Your target market is the specific group of people that you want to reach with your marketing message. They are also the people most likely to buy your product or service. You should never stop researching and updating your knowledge about your target market. A crisp marketing plan that specifically addresses your target market will save time and money and produce real results.
Create a logo. Identify your business. Develop a logo that strongly represents you and the message you are trying to get across to your target audience. Your logo does not have to be fancy or complicated. The logo may be updated over time as your business grows, but you want to develop a logo that people will recognize and remember you by.
Build a website. Having web presence is key for potential clients, new hires, press and investors to connect with and contact you. It may seem obvious, but in order for your business to succeed people that need your solution and expertise need to be able to find you. It is fine if you can’t afford a comprehensive website when starting, but a one-page website with the basics of your business, your logo and contact information is a must.
Secure your social identity. Social Media has become such a huge part of any kind of startup. It is important to reserve your social media handles even if you are not yet ready to engage on social networking. Looping in our tip about Maintaining brand consistency, this is especially important on your social media channels. Social Media allows you to share your vision of your brand and business and connect with people all around the world. It can open the door for significant business opportunity. You should reserve your business name on the top social networks – Instagram, Facebook, Twitter, LinkedIn, YouTube, and Pinterest to name a few.
Maintain brand consistency. Develop your brand image including fonts, colors, filters, photography and more and keep them the same throughout the experience and your assets. For example, Buzzy Rocket should always appear as Buzzy Rocket vs. BuzzyRocket. We identify our brand with no space between Buzzy and Rocket and throughout all our channels, we present our brand consistently this way. People gravitate towards consistency and like to know what to expect. Showcasing your brand consistently in your marketing assets, sales proposals, on your website and social channels allows potential new clients to better connect with you and solidifies brand recognition with current clients, investors and others.
We encourage you to start here and gradually build on each step, expanding the strength of your brand and gaining the confidence to begin promoting your new business. There is no time like the present to get started. You got this!
Victoria is co-founder, chief disruptor and a resident craft beer fanatic. In Victoria’s 15+ years as a consumer-focused marketer, she has led the digital and mobile marketing efforts (and other cool stuff) for several top and emerging brands. She has leveraged the latest web, mobile and social technology to increase brand awareness, user acquisition, engagement, conversions, and revenue for a variety of B2C and B2B brands. In 2011, Victoria founded the start-up, Gravy Analytics, where she developed transformative proprietary mobile marketing technology that provides unprecedented real-world location intelligence to advertisers and brands.
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